The more RESPONSIVE subscribers you have, the more money you can make. Here are seven ways to make money using nothing more than your list.
1) Place advertisements.
There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about.
Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list.
With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter.
Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list.
Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list.
Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon.
Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Monday, July 30, 2007
Monday, July 9, 2007
In Closing… And a Call to Action!
As the book enters the wrap up in this chapter, I will share with you something valuable.
If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.
In doing Internet business, you must aim just the same. You should maximize all of your Internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!
Now, one of the best marketing tools that you can use in your online business is building a list (which is the subject of this book!).
An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.
And building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors.
This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market.
This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.
Some pointers in building your opt-in list:
R You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
R Promote your website and promote it even more to make give it more exposure and to get more subscribers.
R Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.
R Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.
R Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.
R Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.
R Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.
At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don't's of building a list.
Ñ NEVER EVER spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.
Ñ Avoid ABRASIVE pop-ups (though not all). They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.
Ñ You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you'll give relevant information, but your clients may just dismiss it.
The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.
Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.
Just follow this and you’ll see… things can only get better!
Recommended Resources
3 Steps to Profiting From Your Resell Right Business – how to profit from buying and reselling digital products in 3 absurdly simple but profound steps, NOT FOUND in most PAID products!
Edmund Loh’s Guide to Private Label Rights v3 – your essential guide to buying and selling Private Label products in the Internet marketplace. This is one of the earliest and often updated manuals on Private Label Rights in the Internet Marketing community!
19 Internet Business Models – eliminate guesswork and discover what makes the world go round for Internet Entrepreneurs and copy their success business systems for your own in a flash – low cost, high profit!
All-in-One E-Commerce Solutions
SOLOBIS – all-in-one solution comes with unlimited web hosting, domain name, unlimited auto responders, broadcast feature, custom web builder, file manager, link cloakers, JV manager, 500+ beautiful web templates, online support team, and many more. No HTML and programming knowledge required.
Recommended Payment Processors
2CheckOut.com – start accepting credit card payments from customers from several parts of the world!
If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.
In doing Internet business, you must aim just the same. You should maximize all of your Internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!
Now, one of the best marketing tools that you can use in your online business is building a list (which is the subject of this book!).
An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.
And building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors.
This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market.
This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.
Some pointers in building your opt-in list:
R You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
R Promote your website and promote it even more to make give it more exposure and to get more subscribers.
R Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.
R Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.
R Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.
R Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.
R Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.
At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don't's of building a list.
Ñ NEVER EVER spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.
Ñ Avoid ABRASIVE pop-ups (though not all). They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.
Ñ You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you'll give relevant information, but your clients may just dismiss it.
The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.
Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.
Just follow this and you’ll see… things can only get better!
Recommended Resources
3 Steps to Profiting From Your Resell Right Business – how to profit from buying and reselling digital products in 3 absurdly simple but profound steps, NOT FOUND in most PAID products!
Edmund Loh’s Guide to Private Label Rights v3 – your essential guide to buying and selling Private Label products in the Internet marketplace. This is one of the earliest and often updated manuals on Private Label Rights in the Internet Marketing community!
19 Internet Business Models – eliminate guesswork and discover what makes the world go round for Internet Entrepreneurs and copy their success business systems for your own in a flash – low cost, high profit!
All-in-One E-Commerce Solutions
SOLOBIS – all-in-one solution comes with unlimited web hosting, domain name, unlimited auto responders, broadcast feature, custom web builder, file manager, link cloakers, JV manager, 500+ beautiful web templates, online support team, and many more. No HTML and programming knowledge required.
Recommended Payment Processors
2CheckOut.com – start accepting credit card payments from customers from several parts of the world!
Wednesday, July 4, 2007
How To Build A List Of Eager Subscribers
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.
When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.
This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.
Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.
Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.
Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.
Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.
Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.
Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.
Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.
Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.
If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.
When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.
This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.
Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.
Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.
Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.
Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.
Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.
Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.
Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.
Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.
If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.
Monday, July 2, 2007
The 3 Things To Avoid When Emailing Your List
While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your Internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends.
These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.
When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters.
It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Aside from that, you also want to avoid any problems with the law and your Internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends.
These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.
When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters.
It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
